Yeah they say 7% markup but they forget to tell you 5% dealer hold back plus they get some floor plan discount so they have atleast 15% markup

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1982 300D Turbo (Mom's)
1993 BMW 525I (Dad's)
2001 Vw Golf (Brothers)
2002 Nissan Ser SpecV (Im the Black sheep lol)

C'mon ya'll. They're just trying to get by and squeeze a living out of selling and servicing these automobiles...

How can you tell if a car dealer is lying? His lips are moving!

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2012 E350
2006 Callaway SC560

Try asking any salesperson or store owner what their mark-up is, and you'll get the same thing. Jewelry, furniture, appliances. It makes no difference. I don't necessarily think this is a bad thing, though.

When I worked in the photographic industry, people would sometimes complain about my pricing. I would ask them what THEY thought was a fair markup for the product, whatever it happened to be. They nearly ALWAYS stated a per centage that was quite a bit higher than what our prices represented.

There are all sorts of things involved in the cost and price of consumer products, rebates, incentives, co-op, spifs, etc. The actual cost of something may not even be something the salesman knows. Sometimes even the dealer may not know until the end of the month/quarter/half . . .

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" We have nothing to fear but the main stream media itself . . . ."- Adapted from Franklin D Roosevelt for the 21st century

OBK #55

1998 Lincoln Continental - Sold
Max 1984 300TD 285,000 miles - Sold
The Dee8gonator 1987 560SEC 196,000 miles - Sold
Orgasmatron - 2006 CLS500 90,000 miles
2002 C320 Wagon 122,000 miles
2016 AMG GTS 12,000 miles

bttt

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1982 300D Turbo (Mom's)
1993 BMW 525I (Dad's)
2001 Vw Golf (Brothers)
2002 Nissan Ser SpecV (Im the Black sheep lol)

Markup on most retail items is closer to 100% over wholesale. WalMart and other big box stores excepted, but only because of volume.

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1984 300TD

And how much are YOU trying to make,......dipstick ?

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2007 C 230 Sport.