No, gentlemen, this is not another fragrance motto. In the last few months I have come to notice a few websites, one of them being "The Art of Manliness", that are contributing to this vogue: mustache trimming, necktie knots, camping advice, old-timey styling cues.

At the core of this movement lies a handful of essential questions: What makes a man? Are today's men less manly than yesterday's? How does a true man look like? How does a true man behave?

This article puts it very well:

Why I’m Tired of Being Told What a Man Is

To me, a man is a male with integrity. What makes a man for you?

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[GONE] - 1995 Mercedes E300 Diesel - 130k miles - Smoke Silver (702) over Mushroom leather (265) - Bladder blasting, coast-to-coast work machine.