Autotrader.com records your conversation with dealer.
A dealer just shared with me that autotrader.com sets up a special toll-free phone number that THEY control. When a prospect dials the toll-free phone number, the call is transferred to either the dealer's cell phone or hard line.
Autotrader.com then both records your conversation with the dealer and makes a physical count of the number of calls to the dealer. Their reason? To quash complaints from the dealer over lack of responses to their autotrader.com listings.
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