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Mercedes: No More Superfluous Electronics
In some ways Mercedes is trying to copy the Toyota model, in working with the suppliers but it is also taking a step backwards by having less electronics than Lexus. Lexus has more electronics and is more reliable at the same time. Below is what Mercedes has done or is planning to do:
MERCEDES: NO MORE SUPERFLUOUS ELECTRONICS In a move aimed at reducing “needless” functions and boosting quality, DaimlerChrysler AG’s Mercedes arm eliminated some 600 electronic features from its vehicles last year. And it vows to be more discerning in the future in terms of adding new technology, and to rigorously test those that it does. The automaker has been plagued by a string of electronics-related glitches in recent years that dropped it into the second tier among brands on recent quality surveys. It reasons that one way to minimize the risk of such problems is to limit the number and complexity of in-vehicle gadgets. In a speech at DCX’s Innovation Symposium last month, Stephan Wolfsried, Mercedes’ vice president for electrical and electronics and chassis development, outlined the brand’s plans to better focus vehicle content and improve the reliability of onboard electronics. He says future vehicles will be designed more for normal users rather than techies, with the amount of adjustable controls and memory settings confined to those that are used regularly. One casualty of the new strategy: multi-person memory settings on individual key fobs that get used only if a driver borrows another person’s set of keys. At the same time, Mercedes is adopting a “zero error” policy that strives to make the reliability of electronic features at least equal to that of comparable mechanical systems for both safety and non-safety functions. Standardized software tools will be used whenever possible, and suppliers will be required to test and certify all software—including how individual components interact with other systems. To help suppliers improve quality, Mercedes promises to provide them with more precise specifications—and stick to them throughout the development process—that detail functionality and durability in measurable terms. Semiconductors will be sourced from fewer suppliers, which Wolfsried says will allow Mercedes engineers to work more closely with each one to meet tight specifications such as those for temperature and vibration-resistance. Mercedes also has asked its semiconductor suppliers not to add new functions or continually reduce component size during a vehicle’s life cycle. It says it would rather use the same system throughout the life of a vehicle than have to re-integrate and retest slightly upgraded units every few years. In coming years, the automaker expects to revert from plastic fibers to copper for the MOST (Media Oriented Systems Transport) communications bus to minimize dispersion losses that can occur when plastic units are bent into tight spaces. But it plans to switch from conventional CDs and DVDs to emerging HD, Smart Media and PCMCIA cards for future telematic and multimedia applications other than music systems, due to the temperature sensitivities of CDs/DVDs. JUNE 2, 2004
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