Let's say there is a certain product you like or need. Say, a car.

Let's say I will subsidize your purchase of this product.

At what level of subsidy will you begin comparison shopping?

Okay? Here we go ....

I will subsidize 5% of the sticker price. Will you buy the car you've always wanted or will you comparison shop?

I will subsidize 10% of the sticker price. Will you buy the car you've always wanted or will you comparison shop?

I will subsidize 25% of the sticker price. Will you buy the car you've always wanted or will you comparison shop?

I will subsidize 50% of the sticker price. Will you buy the car you've always wanted or will you comparison shop?

I will subsidize 75% of the sticker price. Will you buy the car you've always wanted or will you comparison shop?

I will subsidize 100% of the sticker price. Will you buy the car you've always wanted or will you comparison shop?