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  #1  
Old 04-19-2014, 05:26 AM
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APA/ÜRO PARTS = OEM Mercedes

"OE TO MERCEDES-BENZ
March 22, 2013

A.P.A. Industries is pleased to announce the completion of our first OE project for Mercedes-Benz. With the completion of this project Mercedes dealers will now be able to acquire a part that has been back ordered for quite some time.

We hope this project will showcase our ability to produce OE quality products for one of the premier car manufacturers in the world."

URO Parts - European Auto Parts Manufactured by APA Industries Click on the Mercedes Star

Is the Plan to make a few good or make parts separate for Mercedes and gain OEM/OE Status and then claim their whole parts line is the same quality???

Chief Operating Officer
URO Parts / A.P.A. Industries, Inc.
http://www.linkedin.com/pub/danny-seeman/3/aa5/5a9
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Last edited by Diesel911; 04-19-2014 at 05:48 AM.
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  #2  
Old 04-19-2014, 05:50 AM
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I think Mercedes has a new philosophy. They really don't care.
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  #3  
Old 04-19-2014, 06:00 AM
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I have no idea what is going on.

Way back in 2007 when I went to the ÜRO website trying to find out where their parts were made I would sware the Home office was in Singapore. There site also said there parts could be made anywhere in the world.

Not one of the ÜRO parts or ÜRO packaging I have seen has where the Parta are made marked on them.

I am hoping that someone who knows more about it will post on this thread.

My own though is that APA bought some intrest in ÜRO much like Black and Decker started buying China made stuff and putting their Name on it.

I am speculating what the plan is; is to make a Few Parts for Mercedes so that that can claim the Status of a OE/OEM Parts Maker. I doubt if that means they are going to upgrade their entir line of Parts because if they had wanted to do that they could have done it long ago.
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  #4  
Old 04-19-2014, 06:53 AM
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I honestly think it starts from the top down. I can't claim that Aabar or Kuwait Investment Authority specifically put out memos instructing the organization to disregard older models, but it really feels like they are focusing on new models. New Mercedes cars are purchased by people with more money than concern for durability. They only need to last until the new model comes out. Üro will last that long.
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  #5  
Old 04-19-2014, 08:41 AM
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Has anyone PM'd Gerry about this?
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  #6  
Old 04-19-2014, 09:50 AM
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Thankfully this is already mentioned in a few of those URo threads. So Gerry is already well aware.
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  #7  
Old 04-19-2014, 10:25 AM
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Quote:
Originally Posted by 1983/300CD View Post
I honestly think it starts from the top down. I can't claim that Aabar or Kuwait Investment Authority specifically put out memos instructing the organization to disregard older models, but it really feels like they are focusing on new models. New Mercedes cars are purchased by people with more money than concern for durability. They only need to last until the new model comes out. Üro will last that long.

Beg to differ... No, URO parts do not last that long. They only last long enough to sell the car as-is and buyer beware.
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  #8  
Old 04-19-2014, 10:31 AM
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Yes, indeed this is not news. APA is HQ'd right near me in Simi Valley. There are many companies in China who make car parts, and sometimes you can come across these companies, or B-2-B sites that offer these companies products with contact information. They usually want a commitment for 500 pieces. The problem is you get the part as that company has made it, there's very little "input" into materials, specs or quality. Custom parts can be acquired, by larger companies that put to bid with several suppliers, where there are bid specs, and the company has to match them.

Quite literally, anyone with enough capital (and it really wouldn't be that much, 100's of thousands of dollars, not millions) could set up a parts supply company...less investment required to just buy parts that are already out there...more investment to dictate the parts being proposed.

APA actually does both...the ONE part that has been approved by Mercedes as OEM most likely has been manufactured to specific specs. The lack of disclosure on exactly which part has been approved makes me suspect Mercedes allowed the press release on the condition that the part is not identified. In my mind this opacity does a disservice to consumers, and potentially shows Mercedes-Benz as less than particular about quality.
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Old 04-19-2014, 12:30 PM
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Please not while Peole have spoken of the APA/URO OEM issue I don't recall anyone posting the Site so that People could read it for themselves.

At the Site I believed the Mentioned they were going to supply Parts that Mercedes no longer Makes. Sounds like a Foot in the Door approch to Me.

I speculate that Customers are bugging Mercedes for Parts they no longer want to make so in an attempt to give some Customer Service APA/URO supplies one answer.
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  #10  
Old 04-19-2014, 12:38 PM
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Originally Posted by crazy4diesel View Post
Yes, indeed this is not news. APA is HQ'd right near me in Simi Valley. There are many companies in China who make car parts, and sometimes you can come across these companies, or B-2-B sites that offer these companies products with contact information. They usually want a commitment for 500 pieces. The problem is you get the part as that company has made it, there's very little "input" into materials, specs or quality. Custom parts can be acquired, by larger companies that put to bid with several suppliers, where there are bid specs, and the company has to match them.

Quite literally, anyone with enough capital (and it really wouldn't be that much, 100's of thousands of dollars, not millions) could set up a parts supply company...less investment required to just buy parts that are already out there...more investment to dictate the parts being proposed.

APA actually does both...the ONE part that has been approved by Mercedes as OEM most likely has been manufactured to specific specs. The lack of disclosure on exactly which part has been approved makes me suspect Mercedes allowed the press release on the condition that the part is not identified. In my mind this opacity does a disservice to consumers, and potentially shows Mercedes-Benz as less than particular about quality.
Surely the Bean Counters at APA have all manner of Charts and graphs that show they can make more Money with their present Policy.

Clearly ebay, regular internat Part Sellers and the Chain Auto Stores are OK with APA/URO Parts or worse.
Perhaps APA/UROs Policy is to be the Best of the Worse made in China Parts.
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  #11  
Old 04-19-2014, 12:52 PM
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Quote:
Originally Posted by Diesel911 View Post
Please not while Peole have spoken of the APA/URO OEM issue I don't recall anyone posting the Site so that People could read it for themselves.

At the Site I believed the Mentioned they were going to supply Parts that Mercedes no longer Makes. Sounds like a Foot in the Door approch to Me.

I speculate that Customers are bugging Mercedes for Parts they no longer want to make so in an attempt to give some Customer Service APA/URO supplies one answer.
Check out post number 47 here: "Dang You Üro ... and other Tales of Woe

It's a thread you contributed too...
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  #12  
Old 04-19-2014, 02:10 PM
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The reality is that URO can spec parts however they wish from their suppliers, quality-wise.

Why people are so upset with them supplying to Mercedes is beyond me. The onus lies with Mercedes to screen suppliers overall, then in this case to follow up with quality control monitoring on whatever URO sends to them.
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  #13  
Old 04-19-2014, 04:27 PM
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Originally Posted by Zacharias View Post
The reality is that URO can spec parts however they wish from their suppliers, quality-wise.

Why people are so upset with them supplying to Mercedes is beyond me. The onus lies with Mercedes to screen suppliers overall, then in this case to follow up with quality control monitoring on whatever URO sends to them.
I think People reacting based on their own knowledge or the accumulated knowledge of other form Members on the actual quality of ÜRO Parts because that is all they have to go by.
Who wants to spend more for the same quality of Part?

Then it is just sort of shady to advartise that you are an OE/OEM Parts Maker for a Car Company implying that all of your Parts for that same make are the same quality.

I think it People have said that Mercedes warrants their Parts for one Year.
So if ÜRO supplied Motor Mounts and the Dealer sold them at $151 each as they are presently doing even at the present quality of
ÜRO Motor Mounts you can likely get over 1 Year use out of them.

As a non-ÜRO example when you buy a Rebuilt Injector (616,617) from Mercedes you get a rebuilt Bosch Injector in the Mercedes Box with the Indian Made Nozzle in it.
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  #14  
Old 04-19-2014, 07:05 PM
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I always figured Uro was a sweedish version of the word for Yugo as they are about the same quality. This distresses me greatly. If I spring for Mercedes parts now they may be chineese made Uro's? jesus. Better buy everything I need NOW!
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  #15  
Old 04-20-2014, 01:18 AM
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Originally Posted by Stretch View Post
Has anyone PM'd Gerry about this?
o_O ... I feel a rant a'comin' .......
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